ETTITUDE

ETTITUDE





ettitude

Ettitude’s mission is to create sustainable comfort for people and the planet by making today’s decisions for our collective tomorrow.

It all starts with bamboo, the most resource-efficient plant on earth.  Ettitude’s eco-forward CleanBamboo is made in a non-toxic, closed-loop system that recycles and reuses water up to 200 times. When compared to cotton ettitude’s signature sheet set uses 500x less water and creates 52% less carbon emissions.

Where possible, ettitude seeks out ways to minimize waste and eliminate virgin plastic. They utilize every extra inch of their 100% biodegradable fabric to create the reusable drawstring bags that carry their sheets. Ettitude has replaced plastic buttons and snaps with plant-based tagua nut buttons, and uses recycled water bottles (PET) to create the luxurious, down alternative filling for its comforters, pillows, and eye masks.

Ettitude has also become Climate Neutral certified in 2021.

Ettitude is the only company to produce CleanBamboo, one of the most innovative and sustainable textile materials of the 21st Century. It is 100% made from bamboo and has many natural benefits.  CleanBamboo it's the foundation for everything ettitude makes.

Ettitude's CleanBamboo Fabrics:

Signature Sateen

The signature sateen has softness and breathability similar to silk, is hypoallergenic, cool, and is breathable like cotton. The CleanBamboo fiber is made from 100% bamboo. It's non-toxic and uses closed loop technology that saves 98% water. This results in a silky-soft weave, which is gentle on the skin and good for the environment.

Sateen+

Sateen+ is soft and silky, with charcoal's natural benefits. CleanBamboo's exclusive fiber is infused with bamboo charcoal, which naturally absorbs odors and wicks away moisture. This reduces bacteria levels by 99.9%. Say hello to sheets that have been scientifically proven to last longer and feel fresher.

Twill

Twill is slightly heavier than their signature satin, but has a more hotel-like appearance. You can expect the same breathability as their signature sateen but with more drape and durability thanks to the CleanBamboo fibers.

Waffle

CleanBamboo's exclusive fiber is reimagined as luxurious waffle weave towels or robes. Their waffle weave has all the natural benefits that you would expect from ettitude’s fabrics. It is soft, moisturizing, and gently exfoliating. This will give you a relaxing spa experience at home.

Bamboo Sheets

Bamboo sheets are gaining popularity, and for good reasons. Bamboo sheets are durable, more sustainable than linen and cotton, and they're naturally hypoallergenic. Bamboo sheets keep you cool in the summer and warm in winter.

It can be difficult to know what to look out for when purchasing bamboo sheets for the first-time. Particularly as more and more companies claim to be eco-friendly or green.

Not all bamboo sheets are created equal.

This guide will help you to decode labels and identify the best bamboo sheets.

Material breakdown - How are bamboo fabrics made?

It is important to know where the different fabrics come from. According to The Council of Fashion Designers of America, Inc., bamboo can be made into either a natural bast fiber, or a chemically regenerated manufactured fiber.

Regenerated cellulose fibers can be made by taking plant fibers like bamboo or eucalyptus, and then chemically transforming it into fabric.

Bast bamboo fibers can be processed mechanically in the same way as linen from hemp or flax. This process has similar sustainability benefits and considerations.

Which type of fabric makes the best sheets from bamboo?

Be aware of the type of fabric that you are purchasing, as there are many different chemicals and environmental impacts.

There are five types of bamboo fabric.

  • 100% bamboo viscose (also known as bamboo rayon)
  • Bamboo modal 100%
  • 100% bamboo lyocell
  • Raw bamboo linen fiber
  • Bamboo cotton blend

What makes them different? How they are made is what makes them different.

1.Bamboo viscose 100%

Bamboo viscose, also known as bamboo rayon, is the main ingredient in most bamboo sheets. The terms rayon and viscose are almost synonymous. In North America, 'rayon’ is the most common term while 'viscose’ is more popular in Europe. Many bedding manufacturers use both terms interchangeably.

Bamboo rayon bedding products are hypoallergenic, easy to clean, soft, breathable, moisture-wicking, odor- and bacteria-resistant. Bamboo rayon can also be dyed easily and is highly absorbent, which allows for many color options.

It sounds great, right? The bamboo rayon/viscose manufacturing process has its downsides. Bamboo rayon is produced using chemically intensive processes that can cause harm to the environment, workers, and local communities.

The downside to bamboo viscose is carbon disulfide

Commonly used in the manufacture of bamboo viscose is carbon disulfide. This toxic chemical has been linked with widespread, often fatal illness in factory workers. It can also cause reproductive harm and nerve damage.

Additionally, 50% of the solvent is recovered in viscose factories. This means that the other half goes into the environment--contaminating waterways and endangering aquatic life. With all the negative impacts, it's no wonder that carbon-disulfide-based viscose manufacturing is no longer permitted in the U.S.

Bamboo viscose/rayon, out of all bamboo fabrics, is the most polluting and toxic. Look for companies that have strict waste management protocols if you are considering bamboo rayon sheets. And try to avoid bamboo rayon treated with chlorine-containing bleach and zinc sulfate as these chemicals are known to cause irritation to the respiratory system.

2. 100% bamboo Modal

Bamboo modal uses the same chemical process that viscose does. Modal fabrics go through an additional process to be stretched. Modal is lighter and more fine than viscose, and this increases its strength.

Modal is great for athletic wear or fabrics that will be used in harsher conditions. Modal can also be tumble dried, but this is not recommended for viscose/rayon.

Modal's extra softness and high-wet strength are its best characteristics. Modal is often described as' the softest fiber in all of history' or 'as soft and feathery as a feather'. Modal fabric is often too thin and light to make good bamboo bed sheets.

3.100% bamboo Lyocell (CleanBambooTM)

Raw bamboo pulp is dispersed using N-Methylmorpholine Noxide (NMMO), which is a non-toxic solvent and produces non-hazardous waste.

The closed-loop process that creates the fiber reuses water up 200 times and recycles 98% of it. This organic bamboo lyocell fabric is unique in that it is stronger than bamboo rayon and softens with less energy. It also contains no harmful chemicals and takes less water to make.

Ettitude is the only brand to produce CleanBamboo, one of the most innovative fabric and sustainable textile materials of today's 21st century.

4. Bamboo linen fiber

Bast bamboo fiber, also known as bamboo linen, is made mechanically without the use of chemicals. This process is similar to that used for common linen fabrics made of flax or hemp.

The bamboo's wooden parts are broken down mechanically, before the enzyme retting is used to wash its walls. It is then spun into yarn by removing the bast bamboo fiber, which is the long, strong and flexible fibers found in the plant's inner bark.

It is a durable fabric that wrinkles easily and is slightly coarse. It is not suitable for intimate or soft bedding. Bamboo linen bedding requires constant ironing after each wash.

Because bamboo linen is labor-intensive, it makes up only a small percentage of the bamboo fabric available on the market. Bamboo linen is a labor-intensive product that requires much human labor. It's important to ensure that manufacturers follow fair, safe, and ethical labor practices.

5.Bamboo cotton blend

Bamboo blends consist of 60% bamboo rayon, 40% cotton, 70% bamboo rayon and 30% cotton. The fabric is slightly stronger than 100% pure Bamboo because it's blended. It also reduces the fabric's softness.

Bamboo blends made with cotton are less sustainable materials. The cotton industry is labor-intensive, involves a lot of chemicals, and produces a lot more waste than it uses.