At introvert, we demand better beauty. All the products found in our store are free from ingredients suspected or proven to be harmful to human health. These ingredients are added into products for many reasons- to give a longer shelf life, a better scent, or a more pleasing texture as well as higher profit margins for the company. While some could argue in favor of those reasons, the truth is, there are so many clean alternatives that can be used without sacrificing quality or efficacy. We’ve done the vetting for you- the list below are all the ingredients we will not tolerate and the reasons why.
PURPOSE
blocks sweat ducts
POTENTIAL HARM
carcinogen
organ toxicity
endocrine disruption
neurotoxicity
FOUND IN
antiperspirant
PURPOSE
perfume additive
conditioning
POTENTIAL HARM
animal cruelty
irritation
FOUND IN
skincare
cosmetics
fragrance
PURPOSE
preservative
POTENTIAL HARM
carcinogens
organ toxicity
endocrine disruption
FOUND IN
skincare
cosmetics
PURPOSE
viscosity control
fragrance additive
solvent
POTENTIAL HARM
carcinogen
organ toxicity
reproductive harm
FOUND IN
skincare
cosmetics
bath products
PURPOSE
filters out harmful uva/uvb rays
POTENTIAL HARM
dna/cell damage
endocrine disruption
FOUND IN
skincare
cosmetics with spf
PURPOSE
colorant
anti-dandruff
POTENTIAL HARM
carcinogen
FOUND IN
hair products
cosmetics
AKA
coal tar solution
aminophenol
p-phenylenediamine
diaminobenzene
PURPOSE
pH adjuster
surfactant
POTENTIAL HARM
carcinogen
reproductive harm
endocrine disruption
organ toxicity
allergen
FOUND IN
soap and body wash
cleansers
moisturizers
foundation
eye makeup
AKA
cocamide DEA
Cocamide MEA
diethanolamine (DEA)
ethanolamine (ETA)
monoethanlamine (MEA)
triethanolamine (TEA)
PURPOSE
penetration enhancer
binding agent
POTENTIAL HARM
organ toxicity
FOUND IN
soap and body wash
cleansers
moisturizers
foundation
eye makeup
hair color
AKA
tetrasodium edta and hedta
disodium edta
calcium disodium edta
PURPOSE
preservative
POTENTIAL HARM
carcinogen
reproductive harm
neurotoxicity
organ toxicity
allergen
FOUND IN
shampoo
body wash
cleansers
nail polish
synthetic eyelash glue
PURPOSE
skin bleaching
decreases production of melanin pigments
reduces hyperpigmentation
POTENTIAL HARM
carcinogen
organ toxicity
FOUND IN
skin lightening products
cleansers
moisturizers
PURPOSE
preservative
anti-microbial agent
POTENTIAL HARM
carcinogen
reproductive harm
neurotoxicity
FOUND IN
eye makeup
AKA
thimerosal
PURPOSE
viscosity control
solvents
fragrance
POTENTIAL HARM
carcinogen
reproductive harm
dna/cell damage
neurotoxicity
FOUND IN
anti-aging skincare
PURPOSE
preservative
fragrance enhancer
POTENTIAL HARM
carcinogen
neurotoxicity
allergen
FOUND IN
haircare
skincare
bodycare
cosmetics
PURPOSE
moisturizer
POTENTIAL HARM
carcinogen
organ toxicity
allergen
FOUND IN
skincare
bodycare
cosmetics
aka
liquid petrolatum
liquid paraffin
*unlisted on labels
PURPOSE
uv protection
penetration and texture enhancer
preservative
ingredient stabilizer
POTENTIAL HARM
carcinogen
reproductive harm
dna/cell damage
FOUND IN
anti-aging products
sunscreens
PURPOSE
denaturant
solubilizer
plasticizers
POTENTIAL HARM
carcinogen
reproductive harm
endocrine disruption
organ toxicity
allergen
FOUND IN
skincare
bodycare
haircare
cosmetics
PURPOSE
plasticizers
denaturant
solubilizer
POTENTIAL HARM
endocrine disruption
reproductive harm
FOUND IN
synthetic fragrances
hairspray
PURPOSE
pH Adjuster
ingredient stabilizer
POTENTIAL HARM
carcinogen
reproductive harm
organ toxicity
FOUND IN
skincare
bodycare
haircare
cosmetics
PURPOSE
colorant
acne therapy
fragrance
POTENTIAL HARM
carcinogen
endocrine disruption
FOUND IN
haircare
PURPOSE
surfactant
foaming agent
POTENTIAL HARM
carcinogen
allergen
contamination with 1,40-dioxane
FOUND IN
skincare
bodycare
haircare
bath products
There are some safe synthetics however, US law does not require that companies be transparent about the ingredients in fragrance/parfum. We believe in your right-to-know and require our brands to fully disclose all scent ingredients.
PURPOSE