The beauty industry is embarrassingly under-regulated, so we have set our own standards. We choose to partner with brands that have the same values. Money talks. Us partnering with these makers ensures that they can keep doing what they're doing. You shopping with us, sends a message to the industry that can't be ignored. It's already in motion- more and more brands are making big changes in how they test products and are changing the quality of their ingredients. Unfortunately, because of this, there is a ton of "greenwashing" which can be very misleading unless you know what to look for. We want our community to trust that we have researched and know our products are safe and effective.