Ettitude
ettitude
Ettitude’s mission is to create sustainable comfort for people and the planet by making today’s decisions for our collective tomorrow.It all starts with bamboo, the most resource-efficient plant on earth. Ettitude’s eco-forward CleanBamboo is made in a non-toxic, closed-loop system that recycles and reuses water up to 200 times. When compared to cotton ettitude’s signature sheet set uses 500x less water and creates 52% less carbon emissions.
Where possible, ettitude seeks out ways to minimize waste and eliminate virgin plastic. They utilize every extra inch of their 100% biodegradable fabric to create the reusable drawstring bags that carry their sheets. Ettitude has replaced plastic buttons and snaps with plant-based tagua nut buttons, and uses recycled water bottles (PET) to create the luxurious, down alternative filling for its comforters, pillows, and eye masks.
Ettitude has also become Climate Neutral certified in 2021.
Ettitude is the only company to produce CleanBamboo, one of the most innovative and sustainable textile materials of the 21st Century. It is 100% made from bamboo and has many natural benefits. CleanBamboo it's the foundation for everything ettitude makes.
Ettitude's CleanBamboo Fabrics:
Signature Sateen
The signature sateen has softness and breathability similar to silk, is hypoallergenic, cool, and is breathable like cotton. The CleanBamboo fiber is made from 100% bamboo. It's non-toxic and uses closed loop technology that saves 98% water. This results in a silky-soft weave, which is gentle on the skin and good for the environment.
Sateen+
Sateen+ is soft and silky, with charcoal's natural benefits. CleanBamboo's exclusive fiber is infused with bamboo charcoal, which naturally absorbs odors and wicks away moisture. This reduces bacteria levels by 99.9%. Say hello to sheets that have been scientifically proven to last longer and feel fresher.
Twill
Twill is slightly heavier than their signature satin, but has a more hotel-like appearance. You can expect the same breathability as their signature sateen but with more drape and durability thanks to the CleanBamboo fibers.
Waffle
CleanBamboo's exclusive fiber is reimagined as luxurious waffle weave towels or robes. Their waffle weave has all the natural benefits that you would expect from ettitude’s fabrics. It is soft, moisturizing, and gently exfoliating. This will give you a relaxing spa experience at home.
Bamboo Sheets
Bamboo sheets are gaining popularity, and for good reasons. Bamboo sheets are durable, more sustainable than linen and cotton, and they're naturally hypoallergenic. Bamboo sheets keep you cool in the summer and warm in winter.
It can be difficult to know what to look out for when purchasing bamboo sheets for the first-time. Particularly as more and more companies claim to be eco-friendly or green.
Not all bamboo sheets are created equal.
This guide will help you to decode labels and identify the best bamboo sheets.
Material breakdown - How are bamboo fabrics made?
It is important to know where the different fabrics come from. According to The Council of Fashion Designers of America, Inc., bamboo can be made into either a natural bast fiber, or a chemically regenerated manufactured fiber.
Regenerated cellulose fibers can be made by taking plant fibers like bamboo or eucalyptus, and then chemically transforming it into fabric.
Bast bamboo fibers can be processed mechanically in the same way as linen from hemp or flax. This process has similar sustainability benefits and considerations.
Which type of fabric makes the best sheets from bamboo?
Be aware of the type of fabric that you are purchasing, as there are many different chemicals and environmental impacts.
There are five types of bamboo fabric.
- 100% bamboo viscose (also known as bamboo rayon)
- Bamboo modal 100%
- 100% bamboo lyocell
- Raw bamboo linen fiber
- Bamboo cotton blend
What makes them different? How they are made is what makes them different.
1.Bamboo viscose 100%
Bamboo viscose, also known as bamboo rayon, is the main ingredient in most bamboo sheets. The terms rayon and viscose are almost synonymous. In North America, 'rayon’ is the most common term while 'viscose’ is more popular in Europe. Many bedding manufacturers use both terms interchangeably.
Bamboo rayon bedding products are hypoallergenic, easy to clean, soft, breathable, moisture-wicking, odor- and bacteria-resistant. Bamboo rayon can also be dyed easily and is highly absorbent, which allows for many color options.
It sounds great, right? The bamboo rayon/viscose manufacturing process has its downsides. Bamboo rayon is produced using chemically intensive processes that can cause harm to the environment, workers, and local communities.
The downside to bamboo viscose is carbon disulfide
Commonly used in the manufacture of bamboo viscose is carbon disulfide. This toxic chemical has been linked with widespread, often fatal illness in factory workers. It can also cause reproductive harm and nerve damage.
Additionally, 50% of the solvent is recovered in viscose factories. This means that the other half goes into the environment--contaminating waterways and endangering aquatic life. With all the negative impacts, it's no wonder that carbon-disulfide-based viscose manufacturing is no longer permitted in the U.S.
Bamboo viscose/rayon, out of all bamboo fabrics, is the most polluting and toxic. Look for companies that have strict waste management protocols if you are considering bamboo rayon sheets. And try to avoid bamboo rayon treated with chlorine-containing bleach and zinc sulfate as these chemicals are known to cause irritation to the respiratory system.
2. 100% bamboo Modal
Bamboo modal uses the same chemical process that viscose does. Modal fabrics go through an additional process to be stretched. Modal is lighter and more fine than viscose, and this increases its strength.
Modal is great for athletic wear or fabrics that will be used in harsher conditions. Modal can also be tumble dried, but this is not recommended for viscose/rayon.
Modal's extra softness and high-wet strength are its best characteristics. Modal is often described as' the softest fiber in all of history' or 'as soft and feathery as a feather'. Modal fabric is often too thin and light to make good bamboo bed sheets.
3.100% bamboo Lyocell (CleanBambooTM)
Raw bamboo pulp is dispersed using N-Methylmorpholine Noxide (NMMO), which is a non-toxic solvent and produces non-hazardous waste.
The closed-loop process that creates the fiber reuses water up 200 times and recycles 98% of it. This organic bamboo lyocell fabric is unique in that it is stronger than bamboo rayon and softens with less energy. It also contains no harmful chemicals and takes less water to make.
Ettitude is the only brand to produce CleanBamboo, one of the most innovative fabric and sustainable textile materials of today's 21st century.
4. Bamboo linen fiber
Bast bamboo fiber, also known as bamboo linen, is made mechanically without the use of chemicals. This process is similar to that used for common linen fabrics made of flax or hemp.
The bamboo's wooden parts are broken down mechanically, before the enzyme retting is used to wash its walls. It is then spun into yarn by removing the bast bamboo fiber, which is the long, strong and flexible fibers found in the plant's inner bark.
It is a durable fabric that wrinkles easily and is slightly coarse. It is not suitable for intimate or soft bedding. Bamboo linen bedding requires constant ironing after each wash.
Because bamboo linen is labor-intensive, it makes up only a small percentage of the bamboo fabric available on the market. Bamboo linen is a labor-intensive product that requires much human labor. It's important to ensure that manufacturers follow fair, safe, and ethical labor practices.
5.Bamboo cotton blend
Bamboo blends consist of 60% bamboo rayon, 40% cotton, 70% bamboo rayon and 30% cotton. The fabric is slightly stronger than 100% pure Bamboo because it's blended. It also reduces the fabric's softness.
Bamboo blends made with cotton are less sustainable materials. The cotton industry is labor-intensive, involves a lot of chemicals, and produces a lot more waste than it uses.
What's the fuss about bamboo?
Product Highlight: Worship Body Serum
My nighttime self-care doesn't begin until I've anointed my body with this serum. This is the product that puts my ritual into motion. A gorgeous serum on all fronts - the fragrance is a soft rose floral with underlying hints of sandalwood. The texture lends itself beautifully to massage - I love to apply it while my skin is still damp from the shower. The product sinks in right away and leaves a silky finish - no oily, sticky messes here. It softens skin right away and improves hydration over time with regular use. As soon as I begin working it into my skin, I'm enveloped by the scent and I can't help but breathe deeply. It's grounding and such a great way to prepare my body for rest. I highly recommend this product! Taking the time to use it is the sweetest gift I can give myself and my body at the end of the day. Aptly named - it truly will make you want to worship.
-Kiran W.
introvert contributor
Nighttime Routine
After a long day of working and running a household, how do you take time for yourself? We created a step-by-step routine for you to have the ultimate self-care experience that will leave you ready to melt into bed.
01. SET THE MOOD
Scent is grounding. It's something that instantly captures your attention and brings you into the present moment.
02. EXFOLIATE YOUR BODY
Use a dry brush or body scrub to remove dry, dead skin cells before your bath. It's like the last layer of undressing before hopping in the tub.
03. MAKE IT LUXURIOUS
Whether it's thirsty skin, sore muscles, stressed mind or just because- we've got you covered. Soak and soak in.
04. TOWEL OFF
It’s the little details that take the experience to another level. Wrap yourself in something that is equally as beautiful as it is luxurious and absorbent.
05. CARE FOR YOUR BODY
Hydrate your body with oils and moisturizer. Take your time with this step - the act of massage will help relieve tension and ease you into a good night's sleep.
06. CARE FOR YOUR FACE
Add a facial massage to your skincare routine during the oil cleanse or the facial oil before moisturizer. To lift and sculpt, use deep stimulating motions, if you have more sensitive, acne-prone or oily skin, try a lighter touch with less pressure. Always move up and out avoiding the gentle skin around your eyes. Use your ring fingers to softly press and roll from under the inner to the outer corners of the eyes to alleviate puffiness. Follow with the rest of your skincare steps.
07. PREPARE FOR REST
Set the diffuser, grab your sleep mask, fluff your silky-soft pillows and melt into bed. Sweet dreams.
Behind the Name
Why the name introvert?
An introvert, living in a world that often feels created for extroverts can be exhausting. Years in school and jobs that were not best suited for me lead to daily or even hourly stress and anxiety. With every uncomfortable situation came a sense of shame or lacking because it didn't come easy and wasn't enjoyable for me. I felt depleted.
Enter the hero of the story- Self-Care.
Without knowing this is what I was doing, taking this time for self-care is how I recharged. While my self-care routines have evolved over the years, what remained constant was the importance of the time itself. As I became more aware of my personal needs to recharge, I also grew more interested in understanding other personalities and their needs.
The awareness of these differences created a shift in my mindset. I began to love my introverted personality quirks. What I needed to learn were boundaries.
I can do the meetings; I'll go to the party and have a blast, but now I have the awareness to know that packing a day full of meetings means I have to say NO to events in the evening. Going to a party on a Saturday means I will need Sunday all to myself in my home. Setting these boundaries allows me to maintain a healthy balance in my life.
There was a time (and maybe it still exists) when being an introvert was seen as a flaw. I call BS. Naming this company introvert was a conscious decision to flip the script. It was an act of self-acceptance and an invitation for others to do the same. For a long time, this vision was just that, a vision. The willingness to make it real meant being vulnerable. I would have to actively strengthen parts of my personality that I tend to shy away from. And to recharge- I come to introvert.
introvert is a curation of products for you to enjoy in your space. From the skincare on your bathroom sink to the small items around your home that offer both beauty and functionality, you'll want to slow down and turn the mundane into ritual.
What about extroverts?
It's for you too! It's all about balance. While I might need a whole day, maybe a healthy balance for you is just an hour to yourself. Either way, self-care is an important practice to incorporate into your day.
Make it a ritual and make it luxurious, because why not?